Iqra’i

Are you looking for something to add to your Google Reader that isn’t quite as taxing as “Diaries of the Greats: Commemorative Blog Edition” (Pepys; Orwell) but has a bit more intellectual meat to it than, say, that cluster of Mad-Men-character Tumblrs that was hot for about a minute and a half this summer?

I give you “Being and Nothingness: le weblog personnel de Jean-Paul Sartre.”

Mocking the misanthropy of genius hasn’t been this much fun since Strindberg and Helium.

The Pepys/Orwell phenomenon highlights something else, actually: even as the infinite capacity of the Internet has broken all rules regarding a certain kind of time-boundedness — eliminating the tendency of old information to get “buried” under new information, for example (much to the chagrin of Google News and United Airlines) — the rise of blogs has encouraged packaging information in a serialized manner for consumption. Pepys and Orwell aren’t just being reintroduced for the 21st century, but de-archived (in a manner of speaking). Sidestepping the question of whether or not we’d be able to handle reading their diaries at one go these days, it seems like a really solid marketing strategy for targeting people who are mature/stagnant enough in their Web use that they tend toward “checking” rather than “exploring”.